Few emotional forces have moved as quietly, and as powerfully, through modern markets as the feeling of being left behind. In everyday language we call it the #fear_of_missing_out, or #FoMO. It is the worry that other people are gaining something valuable, an opportunity, a profit, an experience, while we stay still. This feeling is old, but the digital world has made it louder. Through phones, social platforms, and constant updates, we can now see in real time what others ar