Few emotional forces have moved as quietly, and as powerfully, through modern markets as the feeling of being left behind. In everyday language we call it the #fear_of_missing_out, or #FoMO. It is the worry that other people are gaining something valuable, an opportunity, a profit, an experience, while we stay still. This feeling is old, but the digital world has made it louder. Through phones, social platforms, and constant updates, we can now see in real time what others ar

In a time of global uncertainty, investment decisions are becoming more complex and more demanding. Investors today do not only look for high returns. They also look for trust, predictability, innovation, legal clarity, and long-term value. In this context, Switzerland continues to attract serious attention. It is often seen as a country associated with quality, precision, stability, and global connectivity. Yet from an academic point of view, it is important not to rely only