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When a Classic Adds a New Flavor: Nutella Peanut and the Economics of Product Innovation in a Mature Global Brand
Few food products are as widely recognized as the chocolate–hazelnut spread that Ferrero first introduced in 1964. For more than sixty years, its recipe stayed almost unchanged, and this stability became part of its identity. So it drew real attention when the company announced a peanut version of the spread, described as the brand's first new flavor in over six decades and launched in the United States in 2026. From a business point of view, this is a small change to a jar o
2 days ago14 min read
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