For most of its early history, the #video_game industry sold two simple things: a machine and a piece of plastic. A family bought a console, then bought cartridges or discs to play on it. The relationship between the company and the player often ended at the cash register. Once the box was opened, the sale was complete, and the next sale would only happen when a new game appeared on a shelf. This was a clear and honest model, but it was also limited. Revenue arrived in sharp

Every successful business creates value. This value may appear in the form of a useful product, a reliable service, a trusted customer experience, or a stronger social and economic contribution. However, value does not usually appear by accident. It is created through many connected activities, decisions, resources, people, and systems. #Value_Chain_Analysis helps students, managers, and researchers understand how this value is built step by step. The basic idea is simple: a