In March 2022, long queues formed outside a small number of Swatch boutiques in cities such as New York, London, Paris, Tokyo, and Zurich. People were waiting, sometimes for hours, to buy a plastic-and-ceramic wristwatch called the MoonSwatch — a joint creation of Swatch and Omega, two brands that both belong to the Swatch Group. Within the first year, more than one million units were sold, far above the company's initial forecast, and management later noted that interest in

Leadership has often been understood through the image of authority, control, and decision-making power. In many traditional organizations, the leader was seen as the person at the top of the structure, while others were expected to follow instructions, deliver results, and support the leader’s goals. Servant leadership changes this logic. It asks a different question: not how people can serve the leader, but how the leader can serve people, teams, institutions, and society.