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Managing Two Digital Lives on One Device: What WhatsApp’s Two-Account Feature Teaches Us About Efficiency, Micro-Entrepreneurship, and Everyday Economic Organization
Digital communication tools are no longer used only for social interaction. They now shape work routines, small business practices, client relationships, and everyday forms of economic organization. For freelancers, independent consultants, informal sellers, service providers, and small business owners, mobile messaging has become part of the infrastructure of economic life. In many contexts, a smartphone is not simply a personal device. It is also a work tool, a customer ser
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