Every day, companies make choices that shape the markets we live in. They set prices, design products, train staff, and plan advertising. Behind each of these choices is a quiet question that managers rarely say out loud: what will our competitors do in response? This single question sits at the heart of modern #strategic_thinking, and one of the most useful tools for studying it is the idea of #Nash_Equilibrium. The concept was introduced by the mathematician John Nash in th

I am pleased to share that my expert response was selected for publication in a Forbes Business Council Expert Panel article. The article is now live on Forbes and discusses an important business topic: pricing power and how companies can protect it in a budget-conscious market https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/15/pricing-power-how-to-protect-it-in-a-budget-conscious-market/. Being included in a Forbes Business Council Expert Panel is a meaningful