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AI, Digital Matching, and the Economics of User Engagement: Lessons from Tinder’s Product Strategy
Artificial intelligence is increasingly becoming part of everyday digital services. It is no longer used only in advanced laboratories, financial markets, or industrial systems. Today, AI is also used in social platforms, education technology, entertainment, mobility, health applications, and online dating services. One useful example is Tinder’s development of AI-supported features designed to improve profile creation, recommendations, safety, and user experience. From an ec
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