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When a Classic Adds a New Flavor: Nutella Peanut and the Economics of Product Innovation in a Mature Global Brand
Few food products are as widely recognized as the chocolate–hazelnut spread that Ferrero first introduced in 1964. For more than sixty years, its recipe stayed almost unchanged, and this stability became part of its identity. So it drew real attention when the company announced a peanut version of the spread, described as the brand's first new flavor in over six decades and launched in the United States in 2026. From a business point of view, this is a small change to a jar o
2 days ago14 min read


The Business Value of Watch Collaborations: What Swatch, Omega, Blancpain, and the Royal Oak Teach Us About Creating New Market Demand
In March 2022, long queues formed outside a small number of Swatch boutiques in cities such as New York, London, Paris, Tokyo, and Zurich. People were waiting, sometimes for hours, to buy a plastic-and-ceramic wristwatch called the MoonSwatch — a joint creation of Swatch and Omega, two brands that both belong to the Swatch Group. Within the first year, more than one million units were sold, far above the company's initial forecast, and management later noted that interest in
Jul 114 min read
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