Few food products are as widely recognized as the chocolate–hazelnut spread that Ferrero first introduced in 1964. For more than sixty years, its recipe stayed almost unchanged, and this stability became part of its identity. So it drew real attention when the company announced a peanut version of the spread, described as the brand's first new flavor in over six decades and launched in the United States in 2026. From a business point of view, this is a small change to a jar o

Few emotional forces have moved as quietly, and as powerfully, through modern markets as the feeling of being left behind. In everyday language we call it the #fear_of_missing_out, or #FoMO. It is the worry that other people are gaining something valuable, an opportunity, a profit, an experience, while we stay still. This feeling is old, but the digital world has made it louder. Through phones, social platforms, and constant updates, we can now see in real time what others ar

I am pleased to share the academic paper “The Interplay of Economics, Education, and Management in Shaping Consumer Choices,” published in Advances in Consumer Research. The paper examines how economic factors, education, and management practices influence consumer behavior and decision-making in modern markets. Read the full paper here: https://www.researchgate.net/profile/Rebecca-Owusu/publication/399126887_Advances_in_Consumer_Research_The_Interplay_of_Economics_Education_

The #gaming_economy has become one of the most influential areas of the modern #digital_business world. Games are no longer only entertainment products sold once to consumers. Many games today operate as continuous digital services, supported by updates, online communities, seasonal content, virtual goods, and in-game purchases. Within this environment, #pay_to_win has emerged as a significant #revenue_strategy. In simple terms, #pay_to_win describes a model where players can

Business history is full of moments when one legal decision changed the direction of an entire market. The 1962 Cuban embargo is one of the most useful examples for students of #business_strategy, #international_trade, and #risk_management. It shows that markets are not shaped only by consumer demand, brand reputation, price, quality, or entrepreneurship. They are also shaped by law, diplomacy, public policy, and timing. One famous story connected to this period concerns Pres

Market segmentation is one of the most important ideas in modern #marketing_strategy because it begins with a simple but powerful observation: not all customers are the same. People differ in their needs, values, income levels, life stages, lifestyles, habits, expectations, and decision-making patterns. A product, service, or message that is meaningful to one group may be less relevant to another. For this reason, businesses, institutions, and even public organizations often

Marketing is often presented as a complex field shaped by data, psychology, technology, culture, and business strategy. However, some of its most useful ideas are simple enough for students to understand quickly, while still being deep enough for academic discussion. One of these ideas is the AIDA model. AIDA stands for #Attention, #Interest, #Desire, and #Action. It explains how a person may move from first noticing a message to finally responding to it. In simple terms, mar