People often think being a Forbes Business Council member is just a fancy title on a profile. But it is actually a lot of real work! It takes time, honesty, and a commitment to sharing good ideas. Here is a look at what I actually do behind the scenes. 1. Answering Weekly Questions Every week, I get about eight different business topics that Forbes is planning to write about. My job is to share my thoughts on them. I have to make sure my answers are clear and helpful. If my a

Understanding customer experience is the cornerstone of any successful enterprise, but what happens when your customers don't tell you how they feel? We often rely on direct feedback—surveys, reviews, and direct messages—to gauge client satisfaction. However, the vast majority of consumer experiences happen in the silent spaces in between. Evaluating these unspoken interactions requires a strategic eye and a proactive approach to quality architecture. I am thrilled to share t