In the digital economy, small design choices can create large economic effects. One clear example is the simplification of online checkout. In the early stages of e-commerce, many online purchases were interrupted by long forms, repeated steps, unclear payment pages, and complex account-registration processes. A customer might be interested in a product, but the path from interest to purchase was not always smooth. As online platforms improved their checkout systems, the purc

Artificial intelligence is increasingly becoming part of everyday digital services. It is no longer used only in advanced laboratories, financial markets, or industrial systems. Today, AI is also used in social platforms, education technology, entertainment, mobility, health applications, and online dating services. One useful example is Tinder’s development of AI-supported features designed to improve profile creation, recommendations, safety, and user experience. From an ec