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When a Classic Adds a New Flavor: Nutella Peanut and the Economics of Product Innovation in a Mature Global Brand
Few food products are as widely recognized as the chocolate–hazelnut spread that Ferrero first introduced in 1964. For more than sixty years, its recipe stayed almost unchanged, and this stability became part of its identity. So it drew real attention when the company announced a peanut version of the spread, described as the brand's first new flavor in over six decades and launched in the United States in 2026. From a business point of view, this is a small change to a jar o
Jul 614 min read


When Regulation Changes Markets: Business Lessons from the 1962 Cuban Cigar Embargo
Business history is full of moments when one legal decision changed the direction of an entire market. The 1962 Cuban embargo is one of the most useful examples for students of #business_strategy, #international_trade, and #risk_management. It shows that markets are not shaped only by consumer demand, brand reputation, price, quality, or entrepreneurship. They are also shaped by law, diplomacy, public policy, and timing. One famous story connected to this period concerns Pres
May 187 min read


From Consoles to Ecosystems: What Atari, Nintendo, and Sega Teach Us About the Gaming Business
The history of the #gaming_business is more than a story about entertainment. It is also a useful case study in #innovation, #competition, #technology_management, and #platform_economics. Long before the term “platform economy” became common in business schools, the video game industry was already showing how companies could create value by connecting hardware, software, developers, distributors, and users within one ecosystem. Atari, Nintendo, and Sega played important roles
May 149 min read
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