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AI, Digital Matching, and the Economics of User Engagement: Lessons from Tinder’s Product Strategy
Artificial intelligence is increasingly becoming part of everyday digital services. It is no longer used only in advanced laboratories, financial markets, or industrial systems. Today, AI is also used in social platforms, education technology, entertainment, mobility, health applications, and online dating services. One useful example is Tinder’s development of AI-supported features designed to improve profile creation, recommendations, safety, and user experience. From an ec


Managing Two Digital Lives on One Device: What WhatsApp’s Two-Account Feature Teaches Us About Efficiency, Micro-Entrepreneurship, and Everyday Economic Organization
Digital communication tools are no longer used only for social interaction. They now shape work routines, small business practices, client relationships, and everyday forms of economic organization. For freelancers, independent consultants, informal sellers, service providers, and small business owners, mobile messaging has become part of the infrastructure of economic life. In many contexts, a smartphone is not simply a personal device. It is also a work tool, a customer ser
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